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The Faces of Frost

Behind our counter are bakers devoted to producing the perfect treat for you. Stop in to meet Frost’s warm, talented team for yourself!

Frost Artisan Bakery wheat decorative element

Jasmine Hidalgo

Jasmine’s lifelong career in baking began as a child. She mastered traditional family recipes long before she achieved her associate degree in culinary art and certificate in pastry.

She has worked in high-volume shops such as Wegmans and Tops, village bake shops like Elm Street Bakery, and artisan boutiques such as Zillycakes over the last two decades. She contributed her creativity, dedication, and talent to a team that earned recognition from an industry titan. Reality TV personality Bartolo “Buddy” Valastro praised the team during Canada’s Baking & Sweets Show in Toronto.

Jasmine brings her deep knowledge and skill–as well as two team members who participated in the Canadian baking event–to Frost Artisan Bakery where she now serves as the executive pastry chef. Jasmine has revitalized the bakery to deliver classic, custom, and seasonal offerings in her own unique style. It’s her passion to give every customer a joyous, comforting memory with every dessert and pastry she creates.

Frost Artisan Bakery wheat decorative element

Melinda Farrauto-Criola

Melinda is a self-taught baking extraordinaire. Her experience stems from her Sicilian roots where baking from scratch was an everyday occurrence. Melinda studied early childhood education and holds a bachelor’s degree in business studies. She returned to pastry arts when an opportunity presented itself at Dolci Bakery in 2008.

She was quick to adapt and manage a baking operation of a much grander scale, eventually becoming the Head Baker at Zillycakes in 2010. Melinda has remained in the industry ever since and her exceptional talents are a welcomed addition to Frost Artisan Bakery!

Frost Artisan Bakery wheat decorative element

Jennifer Reese

Jenn is Frost Artisan Bakery’s designated cookie artist. Her exquisite work is highly influenced by specific elements and design techniques she acquired as part of the fine arts curriculum at Niagara County Community College.

Each individual dessert Jenn creates is an exclusive, hand-crafted work of art that cannot be found anywhere else. She takes pride in the quality of her work and is ecstatic to produce one-of-a-kind desserts for those who walk through the doors of Frost.